A graphic designer is a critical part of a brand’s success, and this is especially true when it comes to brand strategy. But what about graphic design? And how does branding translate into authentic image? Here are some things to keep in mind. Kirk Theriot, principal of 2121 Design, is an example of this. He received his BFA in graphic design from LSU in 1985. His work in this industry spans more than 20 years and has helped hundreds of businesses establish an authentic brand image.
2121 Design Brand & Digital Marketing
If you’re looking for a company that can provide all of your brand design and digital marketing needs, you may want to look at 2121 Design – Brand & Digital Marketing. This Baton Rouge, Louisiana-based company has several forms of media that they can use to advertise your products and services. Advertising is an excellent way to spread awareness about a product or service and reach a large audience. Listed below are some of the media outlets that 2121 Design – luxury branding agency & Digital Marketing works with.
The principal of 2121 Design, Kirk Theriot received his BFA in graphic design from LSU in 1985. For over twenty years, he has specialized in creating advertising, branding, and digital marketing solutions for clients. He understands the importance of original style, each touchpoint, and the overall impact each solution has on a business’ image. At 2121, he adds value to every solution and is dedicated to exceeding client expectations.
Graphic design for brand & digital marketing can boost your earnings. Social media platforms, especially Instagram and Facebook, are all about visual appeal, and images with unique creations will catch the attention of online viewers. By telling a story of your brand name, you can track how your graphic design service is performing. It’s also important to measure your progress and measure whether your graphic design is effective for your audience. Here’s an example of how a social media campaign will compare to a regular website:
While creating a logo or ad for your brand, make sure that the design will fit the brand image and positioning. Overly complex designs can reduce their impact, while simple designs will increase your sales and enhance customer experience. People connect better with brands that have unique values and stories. For this reason, a good graphic design will tell a story of the brand, and help you attract customers who share the same values.
Branding equals authenticity
For many brands, authenticity is the key to winning over customers. In a world overloaded with information, authenticity means staying true to the core of your brand. Being authentic is about understanding and embracing your consumers’ needs, wants, and values. This is especially important with the rise of social media. People expect businesses to engage in conversation in more casual ways and cultivate a culture of belonging. Brands that remain true to themselves are more valuable to consumers than brands that constantly reinvent themselves.
To be authentic, brands must communicate directly with their customers. This means developing two-way communication. It is also important to recognize the constraints that exist within their brand and exploit them to the best of their ability. For instance, authenticity in digital marketing means not settling for what the brand is right now. Instead, brands must be authentic by being consistent with their values and staying true to what their customers want. For brands, authentic communication helps build brand loyalty and promote sales.