privacy is the primary maximum critical generation, subject matter, or area for advertising and marketing in 2022, consistent with almost 500 CMOs and other advertising and marketing leaders. also significant: AI, the energy of tale and content in video and audio, metaverse technology like VR and AR, web3 technologies like crypto and blockchain, and environmental, social, and corporate duty.
Plus the continued evolution of marketing fortresses like fb, Reddit, TikTok, Google, and Twitter.
i lately requested 463 advertising technologists: what are the maximum important technology or subjects for 2022. The end result was an avalanche of insight which include 616 awesome predictions which I’ve synthesized into seven important subject matters for advertising era. (complete disclosure: this changed into for a consulting patron, Singular.) together they outline predominant storylines, possibilities, and potential pitfalls for brands inside the coming 12 months.
Seven predictions for advertising generation in 2022:
privateness
story (video/audio)
AI
Metaverse
Web3
ESG
advertising fortress
