Businesses need events like tradeshows to gain quick sales and brand identity. These public events are often industry specific. Also, many similar businesses often participate in large tradeshows to gain their own identity. So, you need to make your booth presentable and attractive in order to get the results you need. Businesses and event managers often make basic tradeshow booth mistakes.
From letting your booth look too boring to going overboard with aesthetic, many different kinds of mistakes may impact your tradeshow booth goal achievement. If you have any prior experience, it will be helpful in deciding what you’d want to do. Here are some common tradeshow booth mistakes you should definitely avoid in order to achieve set goas:
Don’t Leave Your Booth Too Boring and Old School
Quite often, businesses will leave their tradeshow booths looking too boring and bland. What you need to understand is the fact that tradeshows are often industry specific. These public events need special attention for booths if you are to attract attention. So, make sure to not leave your booth not very attractive and catchy at all.
Ideally, you should create immersive experiences. Use services like iPad rental to get digital devices for information delivery. Create attractive tradeshow booths to attract maximum attention. Use design themes that do the best job of getting people interested in your booth.
For a car tradeshow, going with a full virtual driving experience with VR or digital screens is a great idea. Stand out from the rest and grab maximum attention. You will need to boost footfall into your booth.
Definitely Go Digital with Branding
Branding is definitely the mother of sales on public events. This is where your brand identity also gets boosted with the right choices. Traditional print branding including banners and flexes works well to a certain degree. However, it has now become too plain and boring.
When you go digital with branding, your booth will definitely stand out. Use large branding screens. Don’t make the tradeshow booth mistake of leaving your branding too passive. Digital branding screens also allow businesses and brands to use dynamic content for different times of the day.
Have You Defined the Tradeshow Booth Goal(s)?
Every great business idea and investment starts with the right goal definition. Yet, many businesses make tradeshow booth mistake of going there without set goals. This can typically break your tradeshow participation. You will not have a goal and your team will not strive to work for it.
Make sure to have defined preset goals for your tradeshow booth. Communicate these goals with your booth team as well. Make sure everyone is on the same page when it comes to achieving those set goals. Be detailed about your goals and how you’d be able to achieve them.
Don’t Settle for a Booth Space That Is Too Far Back
Tradeshow booths are all about catching maximum attention. Easier people can see your booth, more chances of achieve your goals. Also, businesses often tend to save a bit of money and settle for a tradeshow booth space that isn’t very visible.
Make sure to get a space that is easily visible for the majority of your target audiences. Booth spaces at the front near entryways will always be slightly more expensive. However, this little bit of an investment will pay for itself. Get a booth space that will make higher number of people visiting your booth.
Don’t Miss Out on Freebies and Giveaways
Freebies and giveaways are great ways to expand your tradeshow booth message to greater audiences. Many businesses make tradeshow booth mistake of being too complacent. However, ones that offer some sort of giveaways, are often the most successful.
There are many different ways of offering giveaways on tradeshow booths. Get some modern tech devices like iPads from local tech rental company to arrange intuitive quizzes on them. Ask people questions relevant to your brand or products. Give them freebies on correct answers.
This not only has the ability to boost engagement but also will expand your brand identity as well. Also, make sure to keep these giveaways in budget. Just anything to gain attention should be good.
Don’t Underestimate Competition on the Event
One of the most common tradeshow booth mistakes is to underestimate the competition. Of course, tradeshows are highly contested industry specific events. You will definitely get similar brands and businesses offering similar products and services. Make sure to make your arrangements right.
Businesses often don’t pay much attention to what the competition might be doing. If you have been to tradeshows before, the knowledge will come useful. If not, make sure to prepare your booth in the best way possible. Beat the competition in visitor attention grabbing elements for boosted visits.
Make Sure Your Presentations Are Short and Engaging
Presentations and information sharing sessions are all very common for tradeshow booths. However, a very common tradeshow booth mistake is to make your presentations too long. These longer presentations tend to not be so engaging. Keep them short and concise for maximum goal achievement.
Presentations on public events need to be short and to the point. Rehearse your skills and take the best presenters with you. Keep it to a few minutes and convey important messages at the start. Use local laptop hire service to make your presentations even more interesting and attention-grabbing.