SEO, you might have already been aware of how important it is for your website and business. There are many tools that you need to for off-page and on-page SEO services. Irrespective of whether you are a beginner or have started a few years back you might need to brush up your knowledge on a couple of tools that you need for good SEO.
Before moving ahead with the tools let’s revisit what is the meaning of SEO?
SEO stands for Search Engine Optimization, and It is the process of increasing a website’s technical setup, content appropriateness, and link popularity in order for its pages to be more easily found, relevant, and popular in response to consumer web searches, and hence appear higher in search engines.
Now, it is the right time to get acquainted with some of the amazing tools that you must know even if you are a beginner.
The very first free tool for SEO is Google Analytics. This one is best to get you started even professionals are very fond of this tool. If you ask any full-time SEO manager then you will come across this word in their suggestion list for sure.
It shows how visitors or users of your website are using your page or website. To know a bit more about it let’s understand with help of an example. This tool shows you how many visitors visit your website, which device were they using, what segment of visitors were on your website, and so on.
AdWords keyword tool
SEO is crucial for ranking your website and in the process keywords play a very important role. You have to make sure that keywords that are in content whether they are primary or secondary, short tail or long tail are placed in the right place.
This is a keyword-finding tool that clients can use to conduct keyword research. You may use Keyword Planner to research and find keywords connected to your brand, as well as obtain estimations of Google keyword search volumes and how competitive the phrases are.
Open site explorer
The next on the list is open site explorer. This one is an optimization tool for searching the inks that leads to your website. In short, it is a search engine for links. This tool will assist you in locating link possibilities by researching competitor backlinks. The tool, developed by SEOmoz, allows you to see if you can get the same links as your competition.
Seo by Yoast
Yoast SEO is a WordPress plugin that improves the performance of your site in search engines such as Google. It also provides you with the tools you need to improve your content’s SEO and readability. This tool ensures that each page and piece of content is well-optimized. The tool contains a number of capabilities, some of which help to optimise the entire website, while others are used to optimise specific content.
Page rank status
The next one on the list of amazing SEO tools is Page rank status. It is a system for rating web pages in simple terms. The most crucial thing to remember is that PageRank is all about links. The PageRank algorithm can be described as a method of determining the significance of a webpage by examining the quantity and quality of links that lead to it.
The page rank is based on a 0-10 point system; a page with a score of zero is considered to be of low quality, while one with a score of ten is considered to be of high quality.
Google webmaster tools
These tools primarily help website developers, SEO professionals, and owners of the website to have a look at how their website is performing on the search engine. Google webmaster tools not only show the performance but also recommend where you are lacking and what you can do to turn the whole game of SEO in your favour. Google Webmaster Tools are not only for beginners, but every professional should have an account on these incredible tools.
Bing webmaster tools
Bing webmaster tools have some come features with google webmaster tools but it also enjoy a couple of different features that make these tools essential to have by your side.
You’ll have much more statistics at your hand and a better overall perspective of your organic search performance if you monitor Bing Webmaster Tools in addition to Google’s search panel on a frequent basis.
Google’s Mobile-Friendly Test
It’s a part of Google’s SEO toolkit. Considering mobile accounts for such a large portion of the total online experience, you must ensure that your website is mobile-friendly. This free tool will assist you in evaluating your website and determining how it performs on mobile devices in comparison to other devices. You can either enter the URL of your website or copy-paste the website code into the tool to test it.
So, these are some of the amazing tools that you need to ace if you are entering the SEO field. Make sure to get yourself acquainted with on-page SEO services, off-page SEO services, and such things. Use these tools and enjoy a good ranking on search engines.