The Virtual Events start playing, and the well-prepared speaker addresses the thousands of viewers. The presentation is going well until the video freezes a few seconds into the opening speech. Some viewers activate the chat window’s alarm, while others check their connection. However, many viewers have abandoned the stream: on average, one in every five viewers will abandon a stream of poor video performance and never rejoin.
Most frequent live streaming video blunders—poor audio quality and a broken or neglected chat function, for example, can be readily avoided with good planning ahead of time. Jeff Irwin, client success manager for IBM Watson Media, offers this advice to organizations new to streaming video. Irwin has recognized typical problems that come in the way of Virtual Events and its viewers when assisting customers with the implementation and management of streaming video. So, avoid the following potential unlucky mistakes on the next live stream:
1. NOT TAKING FACTORS INTO ACCOUNT
Anything and everything that goes wrong during live streaming will be exaggerated a hundred times. No concerns, for example, if the microphone’s battery dies while shooting an on-demand video. Simply pause, replace the batteries, and begin again. However, if the microphone battery dies during a live broadcast, it will be a visible scramble to reclaim your audio source.
As a result, making a list of anything that could go awry and trying to eliminate or account for those factors isn’t superstitious. Checking the batteries is one step in the right direction, but ensure sure the cords are securely secure. If people will be moving, try to project where they will go so that their path is obvious and the appropriate footage is taken. Practising goes a long way toward detecting these variables and predicting how to approach them, ideally a worst-case scenario backup plan in place helps a lot. Make sure to hire the best live stream service providers, like Dreamcast.
2. DISREGARDING SOUND QUALITY
“When it comes to broadcasting, audio is just as vital as video, and it’s something people overlook,” Irwin says. Although the video quality is vital, if low-quality microphones are utilized or speakers are too far away from mics, the message will be missed, regardless of how good the video looks.
3. FAILURE TO DOUBLE-CHECK THE AUDIO
Aside from neglecting audio quality, another issue that could occur when one Hosts a Virtual Event may be failing to examine the audio at all. Accidentally muting the audio during a broadcast is a costly blunder. This is a typical mistake, as it’s normal to mute the audio when the initial broadcast begins in order to avoid streaming setup chats between coworkers and staff, only to forget to unmute it after the live begins.
This error can be readily prevented if someone from the crew watches Virtual Events.
4. FAILURE TO VERIFY APPROPRIATE BANDWIDTH
Video streaming may buffer indefinitely if there is insufficient bandwidth, prompting viewers to abandon the video. If the organizers have control over the site, such as in-house meeting rooms, determining available bandwidth is a simple task. Inquire with the IT department about the network’s capacity, considering the expected audience and stream’s complexity.
5. UNDERESTIMATING THE SIGNIFICANCE OF LOCATION
Location is crucial, but it is sometimes disregarded owing to other concerns such as convenience or being attentive to a guest. This goes beyond simply choosing a location with sufficient bandwidth, though that should be one’s primary priority. organizers should also choose a setting that either reflects their aesthetic, such as an attractive backdrop or at the very least is non-distracting but manageable. For example, if one finds themselves thinking, “boy, I hope there isn’t a big crowd making a lot of noise when we do the broadcast,” they’re definitely in the wrong place.
6. NOT HAVING A LIGHTING STRATEGY
Best Live Streaming Services In India never go into a broadcast without thinking about lighting, and it’s an important factor to consider when choosing a setting. It can be fatal to set up the tripod and camera only to find out that one is about to do a stream of someone in front of a bright window, which will turn them into a black blob while getting the light details behind them.
Setting up three-point lighting is the optimal answer. This is a setup in which two lights shine a light on the subject from the front, one to the left and one to the right, while a backlight shines light from the left or right side. This results in a more natural appearance while still keeping the subject illuminated.
7. HARDLY ADVERTISING THE EVENT
In streaming video, there is no such thing as “if it is built, they will come.” Early and frequent promotion of events is essential.
“If the event is on August 2, don’t start promoting it on August 1,” adds Irwin. “Inform people in advance, via email and social media, so you can establish an audience.”
When publicizing the event, make it as simple as possible for guests to participate. For example, hyperlinks to add the events to schedules should be included in social media posts and emails. Additionally, event organizers can look into embedding live event footage into social feeds, as viewers are more inclined to attend an event if it can be viewed on their favourite social media platforms.
8. ARRIVING LATE
Best Live Streaming Services are “here and now” experiences. There is a sense of anticipation in knowing that anything can happen at any time and that the information being received is current. However, individuals must be watching the broadcast at the same time. Promotion is crucial, and once potential viewers are aware of it, they will most likely turn up at the advertised start time.
9. THERE IS A LACK OF PRE-SHOW CONTENT
It’s critical not to be late for one’s broadcast. However, it is also possible to run content before the broadcast. This could be as basic as a stage getting built up for a live event or video messaging indicating that the broadcast is about to begin. The significance of doing so is to reassure the audience. Organizers want them to arrive early to the stream to reassure the audience that the time zone is correct and that the show will begin shortly.
10. MAKING A POOR FIRST IMPRESSION
While it’s vital to have pre-show content, businesses also want to make a solid first impression. If the material starts awkwardly, or if there isn’t a clear transition from pre-show information to the main event, viewers may quit it, believing it isn’t fascinating or insightful enough to be up to their standards.
11. FAILING TO ENGAGE WITH THE AUDIENCE
Because it is a live broadcast, organizers will be able to speak directly with their audience and invite them to join. Surveys, live audience polling, discussions, and Q&A sessions are all ways to get people involved.
12. NOT COOPERATING WITH CHAT MODERATORS
A chat or Q&A module may be included in streaming video software so that viewers can ask questions or exchange comments. If that’s the case, make sure to designate moderators to monitor chat sessions and direct inquiries to speakers.
13. THERE IS NO FOLLOW-UP, CALL TO ACTION OR POST-EVENT STRATEGY
It would be a mistake to not market the upcoming episodes and encourage the present audience to attend. Instead, if this is a video marketing exercise, consider including a CTA (call to action) as the following step in any sales funnel. Adding clickable video overlays is one way to accomplish this. These can direct the reader to a specific place, such as a registration page or an online shopping cart.
CONCLUSION
Setting up a camera and pressing “record” may appear straightforward, but a great live stream requires attention to detail. Having enough bandwidth and prioritizing audio will increase the live stream’s quality and leave a positive impression on viewers. Developing chat moderators will allow viewers to interact with the video. Also, be sure to promote the live broadcast ahead of time so that the audience knows to come.
