Of the many different niche markets and industries on Instagram, beauty and makeup is always at the top of the list for attention and user engagement. With so many different influencers in this space, it’s just another reason why businesses and brands of all sizes are rushing into this space.
Whether it’s original content or hashtag marketing, it is important to include relevant beauty and makeup hashtags in your Instagram marketing strategy. For example, if you are selling lipstick, for example, you need to use the appropriate hashtag. Similarly, if you sell makeup products, you need to include all 30 hashtags related to makeup.
While celebrities can get away with using only a few, it is best to use as many as possible to get more views and likes. The more targeted your hashtags are, the more likely you are to get more Instagram followers, without needing to run a paid ad campaign.
To learn more about this process, check out our recommended tips and working methods below.
How to Promote a Beauty Brand on Social Media
In order to gain attention for your beauty brand on Instagram, you must use the right tools. Social media allows you to engage with your customers on a personal level, but at the same time, it also makes it difficult to get the attention of millions of users. Instagram is a better option for beauty brands because of the smaller number of distractions and the powerful advertising tools it offers. Here are some tips to increase your Instagram reach and boost your brand’s presence.
Start by selecting the right hashtags. While the trendiest hashtags are often used and searched, they are also the most competitive. While most people do not wear extravagant makeup everyday, it is fun to look at people wearing natural hair and makeup. Use a combination of popular and branded hashtags. This will make your message stand out and boost your conversions. Using hashtags can help you reach a wider audience and improve your brand’s visibility.
Using Beauty Hashtags to Get More Views
Using beauty hashtags on Instagram is a great way to attract viewers to your photos. Beauty is very popular on the platform, so your photos will be seen by millions of people. The most common beauty hashtag is #selfie, but you can also use the more general beauty tag #beautymodel. These two hashtags have a similar reach, but have a higher engagement rate.
The beauty hashtag #beauty is the most common, and there are over two hundred million posts on the platform. Using it is an effective way to generate a large number of impressions and potential engagement. Because it is such a popular category on Instagram, it’s likely to be seen for a few seconds in people’s feeds. Beauty hashtags #beauty, #beautytips, and #beautycare have more than two million posts each.
Follow the Top Beauty Influencers on IG
One of the top beauty Instagram accounts to follow is Chiara Ferragni. This Italian blogger started her blog in 2009, but since then, it has turned into a global retail company with over 20 million Instagram followers. She was recently named one of Forbes’ most powerful Instagram influencers, and she will be debuting her first fragrance line in 2023. Ferragni began her career selling shoes, but today, she designs everything from clothing to accessories to cosmetics.
Huda Kattan is a beauty empire built by the young woman who started with a YouTube channel and a blog. In 2013, she left her finance job to start her own cosmetics company and subsequently became one of the top beauty Instagram influencers in the world, according to Forbes. She has an enormous audience on both YouTube and Instagram, with a following of nearly 50 million on her company’s account and 2 million followers on her personal account.
Ask Your Followers for More Likes and Comments
Using these beauty and makeup hashtags can help you attract a wider audience while keeping your content fresh. It also builds relationships with other users, and can open the door to collaborations. For example, Sephora recently launched a special AR filter for Stories, which not only spread their brand name but also helped them build a community. Sephora also responded to comments and tagged other users in the post, which gave them a shout-out in the caption.
In addition to makeup and skincare, beauty includes skincare. Many skincare bloggers use these hashtags to share posts related to their routine. Other beauty hashtags include hair. If you’re an avid hairstylist, you can use #hairstyle to engage your followers. Using these hashtags will give your Instagram content more visibility and more exposure. Make sure to choose the right ones for your posts.
Beauty Marketing Tips for Instagram
If you want to grow your Instagram followers and expand your business, using beauty and makeup hashtags is a great strategy to use. Hashtags group posts by topic, making them easier to find by users looking for similar content. They also allow you to reach a larger audience of makeup and skincare enthusiasts. By using these hashtags wisely, you can grow your business online and reach your customers wherever they may be.
One of the most popular beauty and makeup hashtags is #selfie, which has more than 156 million posts. You can also use the hashtag #model or #beautymodel. Both these hashtags target the same audience, but they have better engagement than the #selfie tag. This means you can reach a more targeted audience and increase your chances of success. If you use these hashtags wisely, your Instagram followers will be impressed with your work and they will want to check it out.