Top 5 Online Marketplaces in 2022

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If you want to become a top seller, you can’t rely on just having a product on an online marketplace. You need to go through a selection process, meet rules, and publish your product content in a way that attracts customers from a wide variety of competitors. In addition, online marketplaces are governed by algorithms and rules that influence how they rank products and their sales. This means that the most popular brands often appear at the top of the best-sellers lists. To compete with these brands, you need to learn how to scale your business to attract more customers and increase your sales.

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The popularity of online marketplaces is constantly growing. eBay is among the biggest. The company has over 300 million monthly users. Almost three times as many people visit Amazon. The site offers different selling options for merchants, including direct site sales, FBA, and fulfillment centers. This makes it a profitable and successful platform.

Other advantages of online marketplaces include access to a large number of potential customers, streamlined processes, and lower costs. These platforms have powerful built-in tools and accounting software that allows business owners to track expenses, customize invoices, and create reports. Most marketplaces also offer storage services for products.

In addition to the United States and Canada, eBay has expanded to over two dozen countries. While it hasn’t been as successful in countries such as New Zealand and Taiwan, it has been a key player in the online auction industry.


If we’re looking for an eCommerce marketplace that’s growing like crazy, Amazon is a top choice. The company is one of the largest on the internet, with a market share of almost 50%. They offer a wide variety of products and services across several industries. They’re also very open to new sellers. Amazon alone accounts for almost 49% of all US e-commerce sales.

In addition to a robust inventory, Amazon is known for its customer service. For example, if a customer has an issue with their purchase, Amazon will resolve it within 24 hours. It can also handle matters related to refunds, shipping, and changing shipping addresses. Unlike eBay, Amazon allows smaller sellers to sell directly to consumers through their administration center.


Etsy’s niches are already saturated and it may take years to attract new buyers. Competition is filling up the pages and disrupting the buyer experience. Moreover, sellers can’t build an email list of customers, which is against Etsy’s Terms of Service. Moreover, Amazon is the most dominant online marketplace, with buyer-centric features that Etsy lacks.

With the growing popularity of e-commerce, many business owners are deciding to sell their products online. But it is essential to make sure that you are using the best platform to sell your products. Amazon, which has over two billion visits in the US every month, is likely to be one of the top five online marketplaces in 2022.


Walmart is focusing on building a more diversified business model that includes financial services and health/wellness services as well as retail products. Its new InHome service relies on consumer trust. Walmart employees will go to the doorstep of your home and put groceries in your fridge or leave them on your kitchen counter. After you have paid for them, you can place an order for other items and leave any returns for the workers to take back to the store. Walmart is implementing this service in major cities, with the aim of bringing its InHome service to 30 million households by the end of this year.

Walmart has long been a leading online marketplace, with 410.5 million visits monthly. The company has also been a global brand, and Walmart’s eCommerce business will account for more than 43 billion dollars in 2022.


Cdiscount is a major online marketplace that offers a large variety of products. It positions itself as a discount retailer, offering its audience high-quality products at low prices. It also allows external sellers to sell their products through the marketplace, giving customers more choice.

Other online marketplaces include eBay, Amazon, and Ali Express. Many of these marketplaces charge a small fee, but you only pay when your product sells. If you are in the eCommerce industry, you should consider expanding your focus to multiple online marketplaces.

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