These days, business owners across the country hear a lot about the value of digital marketing. What not all of them realize is that some traditional methods of advertising are still immensely effective and offer a comparable, or even a better, return on investment. Banner Printing is one excellent example.
The experts at Austin Signs & Printing offer amazingly affordable and quality large-scale printing services. Established in 2015, they have experience working with all kinds of businesses and individual clients. Here are a few options currently available.
Mesh Banners
Mesh banners have tiny perforations that allow wind to pass through, which makes them a perfect option for many outdoor settings. It’s common to see them on the fences outside of construction sites, at festivals and other outdoor events, as stage backdrops, and as privacy screens in all kinds of contexts. Like other banners intended for outdoor display, mesh banners must be printed with high-quality outdoor inks.
Mesh banners vary significantly in size depending on their applications. Fence wraps, for example, can be up to 145 feet long, while privacy screens and festival banners are typically smaller. For very large mesh banners, multiple panels can be strung together to create a nearly seamless image.
Vinyl Banners
Vinyl banners are the most common type of large-format print advertising available. Because they are waterproof, weatherproof, and UV-resistant, vinyl banners can be used indoors or outside. This cost-effective solution allows businesses and individuals to print impactful banners at very reasonable prices.
Heavy-weight vinyl banners are intended for outdoor use. They’re considered very durable and feature a 100% opacity, which means no one can see through them. For long-term or permanent installations, heavy-weight vinyl is a fantastic option.
Fabric Banners
Fabric banners are designed for indoor use. They are made using high-quality sublimation inks on washable, ironable fabric. For business owners who want a high-quality banner to display at trade shows and other events, fabric banners offer an excellent alternative to the more common vinyl and mesh alternatives.
Backlit Banners
Backlit banners are a specialty product designed to be lit from behind. Like vinyl banners, they are weatherproof, waterproof, and UV-resistant. However, backlit banners are printed on outdoor fabrics with low opacity ratings to facilitate proper lighting designs.
Step-and-Repeat Banners
Step-and-repeat banners are a specialized type of large-scale print designed for events and parties. They’re often used as backdrops for photo stations. The repeating pattern of logos used to create step-and-repeat designs offers an extra alternative to promote event advertisers and sponsors or draw attention to businesses during conferences or trade shows.
Billboards
Not everyone realizes this, but billboards are actually gigantic banners. These oversized banners are designed to last outdoors even in harsh conditions. Business owners can request designs that are up to 16 feet wide on single panels, and as with other types of banners, panels can be combined to replicate larger images.
Trust the Experts
The pros at Austin Signs & Printing specialize in large-format printing projects and outdoor applications. No matter what Austin business owners or individual clients need, they’ll be able to provide a range of options at affordable prices.