How to Automate Rental Marketing

As a landlord, you have many responsibilities to maintain your rental business. 

You need to fill vacancies, but it can be difficult to think about potential tenants when you have current ones to tend to.

For this reason, automation is key to a successful rental business in the 21st century. Digital automation makes it possible to tackle multiple tasks and goals at once without sacrificing others.

Automation is particularly helpful when it comes to rental marketing. For example, you no longer need to manually keep track of leads and follow up with prospects. Instead, you can use best property management software, AI applications, and other digital tools to automate as much of the rental marketing process as possible.

Here are a few ways to automate rental marketing in your real estate business.

Listing Syndication Software 

The number one tool for automated rental marketing is listing syndication software. 

You can find listing syndication on most property management software platforms. This feature allows you to write one listing and post it to multiple listing sites (Zillow, Apartments.com, etc.) simultaneously.

Listing syndication saves you the time and trouble of individually posting and monitoring listings on multiple sites. It also keeps your listings consistent across platforms, so you won’t have to worry about renters getting the wrong idea from a typo.

Lead Follow-up

Automation can also help you keep in touch with leads.

Many landlords struggle to keep track of leads at different stages of the rental application process. An influx of inquiries in the spring and summer can quickly become overwhelming for you and your staff. As a result, it’s easy to accidentally let leads slip through the cracks.

To avoid missing any promising inquiries, try automating follow-up messages. Customize these messages for prospects at each stage of your application pipeline. For instance, you could automate an introductory email for tenants who request a tour on Zillow.

You can also send renters more information prior to initial conversations via targeted emails. For instance, if a tenant attends a tour but does not take any future action, you could automate a message recommending your other relevant properties they may be interested in.

Prequalification

Tenant screening is its own feature on your property management software. While many platforms offer automated screening features, prescreening is just as important to finding great tenants and related to the success of your marketing. If your leads aren’t viable, you have a marketing problem.

Prescreening helps you focus on only the renters seriously interested in your properties. With an integrated AI solution, you can auto-send your leads a questionnaire to verify that they meet your minimum requirements.

With automated prequalification, you can stop wasting time on leads that won’t lead to leases and focus on those that will.

Scheduling Showings

Administrative tasks like scheduling can eat up your time and interrupt your other rental chores. 

Fortunately, you don’t have to hire an assistant to accomplish them quickly. Instead, consider setting up an online scheduling platform for showings and tours. 

On a cloud-based scheduling platform, you indicate times you’re in the office or available to show your properties. Then, renters can automatically schedule a time to meet with you. You’ll be alerted ahead of time whenever a renter requests a tour.

With automated scheduling, you can delegate secretarial tasks to technology and be prepared for every showing.

Conclusion

With technology, it’s no longer necessary to perform every rental marketing task yourself. Digital automation gives you the freedom to pursue your other rental goals. Property management software and other digital tools can automate your listings, leads, prescreening, and showings.

Also Read: Common Problems People Face While Shifting.