If you’re considering using display advertising for your next digital marketing campaign, here are some key benefits to be aware of:
Excellent Brand Visibility
Display ads, such as HTML5 ads, place you in front of a potentially vast and targeted audience. Agencies like Banner Boys position HTML5 ads on digital pages that align with a brand’s target audience to maximise conversions.
Outstanding Reach
These HTML5 ads boast a high reach, coupled with the necessary targeting to enable advertisers to maximise their ROI on conversions. This approach tends to be more effective than offline advertising methods. With a well-designed campaign, your target audience is more likely to see your advertisement, and with the right UX and calls-to-action, you have a better chance of converting to a sale compared to many other forms of advertising. The immediacy and precise targeting of display ads are significant advantages for brands.
Engaging Design
HTML5 ads offer extensive creative possibilities for designers, including options for images, text, videos, and interactive elements to bring a brand and its message to life. Creativity is essential with display ads, as customers can quickly become fatigued by repetitive content. Customers desire fresh, relevant, and exciting messages with clear CTAs and user journeys to convert. Brands often direct their HTML5 ads to landing pages, specific campaign pages, or purchase pages.
Real-time Analytics
Digital campaigns on platforms like Google or Facebook can be closely monitored with real-time analytics. This allows you to track your ad performance in detail as your campaign progresses and make adjustments for better results if needed. You can utilise metrics such as impressions, click-through rates, and conversions to make informed decisions backed by clear data.
Cost-effective
Digital display ads, such as HTML5 ads, typically have lower cost impressions than other advertising types. Additionally, flexible pricing models allow you to tailor each campaign to your needs, minimising budget waste and maximising returns.