Are you familiar with fashion digital 3D assets? Do you want to know much about it?
If yes then we are here for the rescue. In this article, we are going to discuss each and everything related to fashion digital 3D assets in the metaverse.
Before going towards the metaverse phase, you must know what digital 3D assets are.
What are Digital 3D Assets?
A metaverse’s fashion begins with digital 3D assets also known as virtual fashions or digital fashions.
As noted by Vogue Business, these assets may either be realistic or stylized to match a specific environment, as they are created using fashion-specific 3D design software like tg3ds.
Whether it’s product sampling, designing, supply chain, AR experience, virtual worlds, or digital fashions they are used in it.
How Brands Are Employing Digital 3D Assets:
In addition to providing clothing for virtual avatars, digital 3D assets have a much greater impact.
These technologies are being used by brands in creative ways to increase conversions, maintain sustainability, and faster time-to-market.
Brands can improve the lifelikeness of online images of products by using 3D assets rather than 2D images.
Photorealistic 3D images of the product can be twisted, turned, and reviewed by the user.
Virtually merchandising a retailer’s purchase order can also be done with digital 3D assets.
In addition to reducing costs and time-to-market for physical products, digital 3D assets can be displayed for marketing purposes prior to production.
Customers’ engagement and conversion rates have increased as a result of the presence of digital 3D assets.
By reducing the number of items produced and reducing the resources needed to develop collections, digital 3D assets also play an important role in helping the fashion industry achieve its sustainability goals.
Brands are relying on 3D digital assets rather than physical production to reduce their physical production costs.
Iterating on physical samples before sending them to showrooms is a change Tommy Hilfiger has made in its design process. His entire design process is now done in 3D.
In the last two weeks, Tommy Hilfiger has reduced the development time of its collection by two weeks using digital 3D assets.
Tommy Hilfiger will be able to effectively market and retail its products with the help of digital 3D assets.
A company’s sustainability efforts must be met as well as its competitiveness in the marketplace of the present.
This is just one example there are many more examples.
For brands, digital 3D assets play a critical role in achieving sustainability goals and enhancing the shopping experience.
For brands, digital 3D assets are proving to be valuable for promoting sustainability and enhancing shopping experiences.
Digital 3D Assets as the Backbone of the Metaverse:
In most metaverse environments, only digital assets are allowed for sale, which makes digital assets the key to entry. In metaverse environments, it is easy to purchase digital items.
Over three-quarters of Gen Zers have purchased digital items such as accessories, skins, or apparel to fit their avatars within online video games, according to the Metaverse Mindset:
Consumer Shopping Insights Survey. A new generation of the internet is developing as the metaverse.
In order for retailers and brands to keep up with consumer adoption, a presence in it will need to be established. It will be advantageous to those who are the first to experiment with 3D digital assets.
Leading brands can now utilize and sell 3D digital assets on Obsess, a Metaverse Shopping platform.
Brands are currently able to sell both physical products and 3D digital assets through our highly customized, 3D virtual experiences on their websites.
Obsess assists you with the implementation of your metaverse strategy as a strategic partner. Become part of the metaverse with Obsess.
Wrapping It All Up!!
So we have discussed mostly everything related to fashion digital 3D assets in the metaverse.
I hope that now you have much knowledge about how these 3D assets are helping sustainability.